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In this section, we hope you find our blog articles useful and informative on retail and queue management systems, appointment scheduling, digital signage, and self-service kiosk solutions. It includes any related subjects, IT technologies, and market trends.

 

 

Sep 8
Grow Customer Loyalty with Aralco POS

 

The philosophy behind a customer loyalty program is simple: Repeat customers are rewarded and businesses increase sales. It’s a basic but powerful strategy. Whether the goal is to continually increase sales or to jumpstart sluggish revenue, customer-loyalty programs appear to have become a staple for many large corporations.

 

 

CUSTOMER LOYALTY PROGRAM
MATTERS TO SMALL RETAILERS

 

It’s important for business owners to keep in mind that customer loyalty isn’t just for big businesses – a well-designed program can help any size business scale and reach new heights.  

 

 

 

Here’s why customer loyalty programs matter to small retail businesses:

 

 

 

 

 

#1. A REPEAT CUSTOMER GIVES & GIVES 

 

 

Having a customer-loyalty program could help you increase repeat customers, which, in turn, could boost your business’s revenue.

 

By providing loyalty programs for current customers, small-business owners are not only saying thank you but are also motivating them to continue to be their brand ambassadors.

 

They can easily spread the word about a business to their professional, personal, and social networks, helping small-business owners increase their customer base even more. 

 

 

 

 

#2. RISE ABOVE THE COMPETITION

 

It can be difficult for a small business to compete with a large brand considering that most large brands have more locations, resources, marketing dollars, and the ability to offer lower prices.

 

However, a good customer-loyalty program is an easy way for small businesses to show their personal side and remain competitive in spaces dominated by big businesses.

 

For example, many consumers may not love the coffee at a big-brand coffee chain but do love the fact they can earn points through their purchases and save money in the long run.  

 

However, it would be very simple and cost-effective for a small coffee-shop owner with quality coffee to do the same.

 

 

#3. CUSTOMER LOYALTY DOESN'T COST A FORTUNE 

 

 

Customer-loyalty programs don’t have to drain small businesses' budgets. While some corporations spill millions of dollars into loyalty programs, small businesses don’t have to follow the same tactic to achieve promising results.

 

In today’s computer era, cost-effective out-of-box rewards programs are just as fruitful as the ones put in place by bigger players. 

 

Customer-retention programs are not just for big brand name players. They can provide many benefits for small businesses, such as increasing sales, helping them stand out, and developing a stronger relationship with their customers -- and technology is making it easier and cheaper than ever before to launch one. 

 

 

Source: This article is written jointly by Jed Williams is the vice president, consulting, and senior analyst for BIA/Kelsey, and John Swanciger is the CEO of Manta, an online community for small businesses. 

 

 

 

 

 

ABOUT ARALCO POS  & LOYALTY PROGRAM

 

 

Aralco Retail Management Systems comes standard with a comprehensive Customer Loyalty Reward Points Program built from within, from Back Office to POS Systems, operates seamlessly at the checkouts.

 

At the POS checkout, processing loyalty points for the customer is automated in real-time and therefore fast and simple to use. This improves customer shopping experience enticing them to come back frequently to buy more as they get rewarded for their loyalty to your store or brand.

 

 

 

Contact IRMCS to increase your revenue streams with Aralco Loyalty Reward Program.

 

Jun 25
Case study – Cash Management to Improve Hygiene in the Food Retail Industry

Butcher shop Mėsos parduotuvė in Nemenčinė, Lithuania; uses Cash Management system that helps speed up the payment process, customer service, and overall hygiene in their butcher shop.

 

The biggest advantage for me since I own a butcher shop is that when using the StrongPoint UNICO CashGuard time that was previously spent on handling payments is now taken care of by the machine.

UNICO allows my employees to focus on proper packaging and delivering all our meat products to our clients and not on the cash. The Unico also helps us to provide faster better customer service and deliver higher quality products said Vitold Čaplinsk, owner of the shop.

 

Vitold Čaplinski, also says that they have a high focus on hygiene in his business, specifically for products that are sold fresh to the public and have to be manually managed by employees.

 

The fact that the employees no longer touch the money and the cashier can focus on the product packaging, makes employees more efficient in their day to day job and he can deliver a much more hygienic product.

 

 

So, how does the UNICO work?

 


The customer can take part in the payment process themselves by making the payments directly into the UNICO machine.

 

The client manually inserts all coins and bills to the machine and the employee doesn’t have to touch the cash in any instance, which makes for better shopping experience for all customers.

 

Our cash management systems furthermore help reduce the risk of spreading bacteria through cash handling as it reduces the contact between food and cash and prevents the spread of viruses and bacteria.

 

 

Vitold has now had UNICO implemented in his store for over 6 months. He is completely satisfied with the results and has raised his general hygiene standard in the shop even further.

 

Source: https://www.strongpoint.com/news

 

 

 

ABOUT CASHGUARD UNICO 

 

CashGuard Unico is a customer-facing payment solution, which improves the shopping experience and frees up resources for smaller retailers on a pay-as-you-go basis.

 

Guiding lights and pictograms help the customers through the payment process, creating an intuitive and interactive checkout experience. The staff can focus on serving the customer instead of the cash. Therefore, CashGuard Unico is a preferred service for retailers in hospitality, pharmacies, bakeries, and forecourts.

 

Technical Datasheet

 

For “over the counter checkouts” as in restaurants, pharmacies, bakeries, and petrol stations, CashGuard Unico is a good choice. It performs an average cash payment in less than 15 seconds and can handle up to 1,500 coins and 1,000 banknotes. 

 

CashGuard Unico is designed to enable the customer to insert both coins and banknotes. That way the cashier can put together the products at the same time as the customer completes the payment. The system has floor-mounted steel cabinets for easy installation and high security.

 

 

 

 

 

CashGuard UNICO is currently available only in Europe -  Currencies: EUR, NOK, SEK.