When you're in the sports business, you better be able to react to anything. That's what Source For Sports has learned after 20 years in the business.
First uncontrollable variable: weather. Are skiers flocking to the store in a frenzy to get on the mountain, or are poor conditions keeping them away? Second variable: competition. When Source For Sports started, it was one of two sports stores in Whistler - now there are about 35. Third variable: Anything else that is happening in the world.