With the in-store Aralco's Electronic Shelf Label (ESL) Interface, product information such as MSRP prices, description, categories, bar code number sets, promotion names, and prices, etc are uploaded to the ESL's in-store server which in turn broadcasts these data to the electronic shelf labels.
These are connected via secure Infrared technology or the two-way radio frequency (RF) which support up to 30 m’s transmission distance.
This integration offers retailers a complete solution with its high definition, instant update, lower cost display and it provides in-store shoppers a much better buying experience.
Aralco's Interface for Electronic Shelf Labeling (ESL) self-generates an output file to the ESL server every few minutes with comprehensive data fields and the ESL server will seamlessly read the data and automatically "push" data to respective price tag at every store.
Data fields in the ESL file output are:
- Aralco's Bar Code Number Systems
- Pricing UOM such as Ea, Kg, Gram or by Length, Volume
- Product Alert Message
- Up to Six Manufacturer Bar Code Numbers per SKU
- Up to Six Product Category Names. besides Department Name
- Up to Six Promotion Events with Start and End Date per SKU - example
"REG PRICE $4.98 - SPECIAL BUY @ $3.99 EA"
- Up to Six Quantity Discount Group per SKU - example
"BUY 3 PCS FOR $9.99"
The ESL in-store server system is a highly-customizable solution suitable for any retailer, it enables wireless instant update of label content effortlessly from an individual display to every ESL across the entire retail floors.
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Contact IRMCS about Aralco's Interface for Electronic Shelf Labelling Systems