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Blog

Welcome to our blog, IRMCS is the retail POS specialist with 20 years experience in the retail industry.

In this section we have a collection of posts on retail industries, retail management and point of sale software features, POS hardware and topics relating to IT technologies for retailers.

 

 

 

Retailers are looking for ways to facilitate online and offline integration, and simplify the deployment and management of in-store technology. This is a great step towards increased sales for bricks-and-mortar stores, as one benefit physical stores will always have over online retailers is the ability for the consumer to see, touch, taste and try things before making a purchase.

Research shows that bricks-and-mortar stores are still the preferred shopping outlets for most consumers. Reports by IBM and the National Retail Federation say that despite being digitally native, Generation Z still prefers to shop in physical stores. And with the global Gen Z population set to reach 2.6 billion by 2020, retailers need to create more interactive engagement around their brands to serve this always-on, mobile-focused and high-spending demographic. They expect a more personalised and engaging shopping experience, whether it’s online or in-store.

“Advancements in touchscreen technology are uniquely positioned to help deliver a cost-effective solution,” says Maarten Bais, vice president and general manager, Europe, Middle East and Africa, at Elo. “As experts in touch technology, we learnt through research and experience how touch is such a basic human instinct. The same goes for in-store. Shoppers still want to touch, feel and try the products before buying. By taking advantage of these key needs, which can’t be replicated online, retailers can accompany shoppers all the way through their buying journey.”

 

An in-store touchscreen can bring all the benefits of online shopping into the physical store. Integrating any digital component into a store, even on a small scale, will create an improved customer experience that gives shoppers the best of both worlds. By bringing the website or app in-store, retailers are creating an instant omnichannel experience, while extending the value of their current marketing investment, all with very little change to existing content.

For many retailers, in-store e-commerce has become a way to improve customer service, facilitate transactions and deliver an integrated technology experience. Having a payment option at the point of purchase, instead of directing the customer towards a counter with a long line, can make a difference for the tech-savvy shopper. A customer can complete the purchase right from the virtual fitting room or through an interactive terminal while having the item in hand or fresh in their mind, Retailers can instantly add extra options based on loyalty points, shopper behaviour or search history.

It does not mean store associates are no longer needed. It adds to their role, giving them time to get from behind the counter to interact with the customer, giving advice, checking the inventory and improving the customer service.

The bricks-and-mortar shopping experience is evolving rapidly and changing for the good. Tomorrow’s in-store shopping experience will be more interactive through state-of-the-art touch technology, more personalised through the smarter use of data capture and analytics, and more mobile through commercial-grade mobile point-of-sale and deployment of mobile apps. Bottom line… good for the shopper, good for the retailer.

Touchscreen Cleaning and Maintenance

Any standard glass cleaner can be used to clean the retail POS touchscreen, but avoid products containing ammonia.

Always spray the glass cleaner on the cloth or towel and then clean the touchscreen. Glass cleaner sprayed directly on the monitor could possibly leak inside a non-sealed unit and cause damage.

Dirt and fingerprints do not affect the operation of a properly sealed AccuTouch or IntelliTouch touch display.

 

Overview

The Elo 1517L standard format touchscreen monitor is built to withstand the rigors of continuous public use with a rugged built-for-touch design. Its stylish, thin and modern look, coupled with a retail-focused feature set and is an attractive solution for commercial touchscreen monitor needs. The 1517L is well suited for point-of-sale, point-of-information, point-of-service, interactive signage and loyalty systems. The touchmonitor is environmentally friendly, lightweight and uses less power with state-of-the-art LED backlights in the display panel. 

 

 

 

Read more about Retail POS hardware from IRMCS.